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OMA's response to National Heritage Policy

August 31, 2005

The Honourable Liza Frulla
Minister of Canadian Heritage
15 Eddy Street
Gatineau, Quebec K1A 0M5

Dear Minister:

On behalf of our members, both individual and institutional, the Ontario Museum Association (OMA) would like to thank you for the opportunity to respond to the Discussion Guide, Towards a New Museum Policy and to provide input for the development of a new federal Museum Policy. We recognize the Department of Canadian Heritage's long standing commitment to museums in Canada and are pleased to support this necessary initiative to promote the progress of our museums across the country, and in our province.

The Museum Trends and Critical Issues identified in the discussion guide underline with accuracy the many challenges facing our museums and our work force. These difficult years have also eroded our sector's ability to fully contribute to the development of a strong nation, bringing Canadians together across miles, cultures, and generations.

The OMA fully supports the Canadian Museums Association's (CMA) proposal for a new Museum policy and new funding of $ 75 million per year to bring the heritage sector to the same level as other cultural sectors.

The OMA would like to reiterate that flexible and sustaining funding is a priority for museums in Ontario. We agree that the core functions of museums need to receive more support and better targeted resources to bring about the stability that any sector needs to address changing needs.

In particular, and for the last 3 years, the OMA has been working and assisting museums in planning for financial sustainability. We are pleased to note that the overall sustainability of our sector is one of the Department's Policy Priorities and we fully support any initiatives focused on this objective. The OMA also believes that the two other policy priorities identified in the guide, namely preservation and participation, reflect a desirable, more comprehensive approach to move the sector forward and facilitate museums' meaningful role as centers of learning and progressive and positive agents of change well into the 21st century.

The OMA proposes and brings forward the following for inclusion in a new Canadian Museum Policy;

  • Recognizing that 62 % of the country's 2500 institutions have annual operating budgets of less than $ 100,000., and that 32 % have budgets between $ 100,000, an $ 1 million, we recommend that the Department 's new Museum policy and program development address the needs of these museums. In addition, Ontario has a long and strong tradition of museum activity and is home to 1/3 of Canada's museums.

Therefore, in order to address the above-mentioned facts, the OMA recommends adequate, stable, and multiple-year funding targeted for operations and core functions to assist small and mid-sized museums across the country to fulfill their mandates to research, preserve and interpret our heritage for generations to come. We further recommend that these programs be flexible, involving logical and informed partners such as museum associations, and that they be developed to allow for an equitable and appropriate resource allocation addressing the needs of the greatest numbers for a collective benefit.

  • As per the CMA proposal, the OMA agrees that creating an endowment program for heritage, with similarities to the one for the arts community, is appropriate, necessary, and overdue. In a period when museums are relentlessly pursuing revenue generation and diversification, it would make sense to provide any means possible to enhance their ability to leverage additional funding when these institutions' needs are so great and competition so fierce. References in the discussion guide to changing demographics and the anticipated transfer of wealth indicate that access to a CAHSP Heritage Endowment component could contribute to museums' sustainability.

  • Also, given the estimate that "about 40 percent of collections (…) were not fit for display ", p.8, and that we believe that this is probably true across Canada, the OMA urges that a strong preservation policy address our museums' needs to stabilize and renew their collections. We propose that substantial and sustained public investments, in particular from our national government, are urgently needed to preserve Canada's physical assets; our heritage buildings and our collections. Our smaller museums have needs for capital funds, for renovations, expansion and maintenance to meet physical plant standards. Such programs also need to include - research, storage, exhibition, and conservation - furnishings, equipment, and the related human resources. The OMA is interested and would welcome participation in the further development of the CMA's proposal of federal funding for conservation centres, especially in our region, to complement any planned or existing conservation services

  • The OMA also agrees with the CMA's proposal that the new policy and programs support museum-based research on collections, a much neglected core function of our sector. It is also our experience and belief that expertise, resources, and tools such as mentioned "off-the-shelf" visitor surveys, consultations on audience development, community outreach, and programming, could be most cost-effective when developed with focus on service to the sector and potential shared efficiencies.

Specialist and expert resources developed in response to sectoral needs could be the transformative agents so important to museum development. It would be ideal to promote the development of multiple year programs to encourage resource-sharing of specialist resources and expertise so that skills could be available if not across the country, then certainly across a territory, or within a province, or a region. The OMA recommends that the new policy and programs have the flexibility to benefit from museum associations' expertise and experience with cost-efficient creation and delivery of such services, and as suggested in the discussion guide, by working with both regional museum groups and/or groups individual institutions with similar needs. The Department must consider appropriate recognition and support for associative partners for their commitment of designated internal resources in serving common clients. The OMA encourages the Department to consider and ensure that, with a new policy and programs, it can further, and achieve its goals by benefiting from the knowledge, experience and overall privileged position that a museum association enjoys with its members and the museum community.

Museum associations are an integral part of the museum community. We are the most direct source of support and access to resources for museums and exist only to serve the sector. We strongly recommend that the new Museum Policy foster and profit from the strengths of the established networks of museum associations across Canada. The Association recommends collaborative models which can work very well As an example, we draw your attention to the OMA's successful and ongoing five-year partnership with the Ontario Ministry of Culture in the delivery of resources, materials, and workshops to support the Community Museum Standards assessed in our province as part of the Community Museum Operating Grant (CMOG) funding program.

  • The OMA recommends and welcomes policy and program development which will; result in stimulating educational and public programming, assist with reaching new audiences, and respond to human resources issues for both paid and unpaid (volunteer) museum workers. The Association believes that specialist resources (a curator, exhibit designer, educator) identified to respond over time to the needs of a majority of our museums, working as a group, would be well received and of demonstrable impact.

  • We support more funding and longer employment terms for Young Canada Works, and suggest that rigid age and return-to-school-date requirements do not address the current interests of our potential workforce, and therefore cannot contribute as fully to the sector's pressing need to prepare a skilled succession of capable and eager museum workers. Again, for this reason, we also encourage the creation of longer internships for full or part time workers bringing more effective support for smaller museums in all their functions.

  • More funding and flexibility with the CMA Bursary program could address the particular needs of the applicant adult learners, so that funds not only cover travel but also registrations to the events or offerings identified to be of most benefit for their own professional development.

  • We support full funding, no cuts, to the National Museums of Canada and encourage that a new Policy recognize their ability to provide sector leadership.

  • The OMA also recommends support for innovative museum initiatives, such as museum celebrations which help in reaching new audiences and encourage a better appreciation of the dynamic nature of our institutions; such as International Museums Day, Heritage Day, Musées en Fete, May is Museum Month, Mai, Mois des Musées. Museums offer Canadians and visitors of all ages a safe, affordable and educational experience, one unique to Canada and Canadians. This invaluable message is important to communicate across the country and to the world.

The Association is pleased to continue its participation in the current discussion on museum issues and the development of a new federal Museum Policy. We thank you again for this opportunity and look forward to ongoing dialogue with you.

Sincerely,


Carrie Brooks-Joiner
President

c.c. The Honorable Madeleine Meilleur, Minister of Culture, Ontario
Cal White, President, Canadian Museums Association


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