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Driven by solid editorial features, with contributions from some of Canada’s top writers including Margaret Atwood and Michael Redhill this informative guide by the Ontario Museum Association was launched for the 2006 edition of the OMA’s annual campaign, May is Museum Month. Families, tourists and avid museumgoers will find expert advice, learning experience suggestions, museum listings, museum gift ideas and more to enhance their Ontario museum visits.

This full-colour, digest-size magazine was published in May 2006 and is designed for portability and quick, easy and frequent reference throughout the year.
     Editorial Highlights

  • Tips and learning suggestions for visiting museums with children
     
  • Themed visitor experiences for every interest: art, famous Canadians, historic gardens, literature, science, world cultures
     
  • Stories of museum visits by Canadian writers and artists including Margaret Atwood, Giller nominee Michael Redhill, and filmmaker Atom Egoyan
     
  • Museum listings by tourist regions
     
  • Inspired by similar successful publications in Europe, the U.S. and Quebec
 

OMA Institutional members receive a free museum listing in the Insider's Guide to Ontario Museums and discounted advertising rates.

    
     Distribution

     Circulation
: 100,000 copies
     Estimated Readership: 200,000 

  • 60,000 copies to select home subscribers of The Globe and Mail across Ontario
     
  • 15,000 copies to select home subscribers of the Ottawa Citizen 
     
  • 5,000 copies to select home subscribers (in Ontario) of The Beaver, Canada’s History Magazine 
     
  • 20,000 copies to participating museums, restaurants, and tourism information offices