
OMA Conference 2010 eNews
September 21, 2010
YOUR TOP CHALLENGES ADDRESSED* AT
OMA CONFERENCE 2010!
See the video invitation from OMA President Kathleen Powell
FUNDRAISING: Fundraising in the 21st Century
Friday, October 8 - 1:00 to 2:15pm
Presenters: John Dalrymple, Manager, Major Gifts, Canada's National Ballet School; Peter Wambera, Director of Development, Gardiner Museum of Ceramic Arts; Ian Ross, Executive Director, Burlington Art Centre
Join three seasoned, museum-focused, fundraising leaders who have grown with organizations that have moved into full revenue development programs as they shed valuable light on the latest issues, and offer specific fundraising tools and strategies delegates can take back to their organizations.
Read more about this session.
ATTRACTING VISITORS AND ENGAGING NEW AUDIENCES:
Support for Culture: Engaging your Community Thursday, October 7 - 10:30 to 11:45am
Presenters: Louise Sicuro, President and CEO, Culture pour tous; Warren Garrett, (Executive Director, CCI - Ontario Presenting Network), Chair, Ontario Task Force, Culture Days; Helen Yung, Community Engagement Manager, Culture Days; Wayne Kelly, Manager, Public Education and Community Development, Ontario Heritage Trust; Marie Lalonde, Executive Director, Ontario Museum Association.
Learn how several community events work to engage your communities, create awareness of your museum and culture, and how they enlist and foster public support that translates into political goodwill. Presented events will include
Les Journées de la Culture,
Culture Days / Fête de la Culture, Doors Open and
May is Museum Month / Mai, mois des musées.
Read more about this session.
Marketing Simcoe County’s Archives, Art Galleries, Museums and Heritage Sites
Friday, October 8 - 2:30 to 3:45pm Presenters: Kelley Swift Jones, Curator, Simcoe County Museum; Gloria Taylor, Director/Curator, Orillia Museum of Art & History
Exchange with staff members from the Simcoe County’s Archives, Art Galleries, Museums and Heritage Sites as they discuss the background, current activities and future direction of their new collaborative marketing strategy. Issues discussed will include developing a collective brand identity, entering into the world of social marketing, implementing and delivering large scale group events, engaging the media, and group finances.
Read more about this session.
Have lunch with Nina Simon! Only 5 seats left! Friday, October 8 - 12:00 to 1:00pm
Take advantage of this unique opportunity to join Nina Simon, an independent consultant the Smithsonian Magazine has called a “Museum Visionary” and author of
The Participatory Museum, as well as 15 of your colleagues from various professional backgrounds for lunch on Friday, October 8. Current registrants include museum educators, consultants, fundraisers, web developers, curators, managers and directors. Only a few spaces remain! Register now to avoid disappointment!
Click here to download the registration form.
Mythbusting: Marketing & Museum Programs Thursday, October 7 - 3:45 to 5:00pm Presenters: M. Christine Castle, Consultant, Museum Education & Interpretation; Valerie Lapp, Valerie Lapp Communications
Have a conversation with two professionals about “myths” surrounding museum marketing and its relationship to programming. Christine, Valerie and participants will look at synergies and separate roles of marketing and museum programs in small to medium-size museums. Research and resources from marketing and programming to help attract visitors and change lives will be presented.
Read more about this session.
WORKING WITH NEW TECHNOLOGIES AND SOCIAL MEDIA:
Planning a technology-focused project? Visit the following Tech Exhibitors at the Conference Tradeshow:
Posmosis Technologies - Touch Screen Exhibits
Tristan Interactive - iPod and Blackberry Exhibits
Orpheo Canada - Handheld Audio/Visio Guides
idéeclic - Website design and development
Tour- Mate Systems - Self-Guided Audio Tour Systems
ecentricarts - Website design and development
Income Manager - Fundraising System
Canadian Heritage Information Network
WORKSHOP Using Social Media in Museums Workshop - 2 spaces left! Wednesday, October 6 - 1:00 to 5:00pm

Delivered by the
Canadian Heritage Information Network (CHIN), in consultation with the OMA, this informative, interactive and timely workshop will explore a series of online tools that can help you promote your site at very little cost and with limited technical expertise. The social media and multimedia content covered will assist you in:
- Promoting your institution
- Finding new collaboration opportunities
- Discovering new presentations of museum content to attract and engage new audiences Enhancing the visitor experience
Click here to download the registration form.
*As identified in the 2010 OMA Membership Survey